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Babyfoot signs first look with ITV Studios

TV format producers Babyfoot, the company behind Gay Army, I Survived a Japanese Game Show and Bingo Banko, has signed a first look development deal with ITV Studios. As part of the deal, ITV Studios will have first look rights to develop and produce local versions of Babyfoot's new format ideas. The multi-year deal excludes Scandinavia, Babyfoot's territory.
September 1, 2010

TV format producers Babyfoot, the company behind Gay Army, I Survived a Japanese Game Show and Bingo Banko, has signed a first look development deal with ITV Studios. As part of the deal, ITV Studios will have first look rights to develop and produce local versions of Babyfoot’s new format ideas. The multi-year deal excludes Scandinavia, Babyfoot’s territory.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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