Scandinavia production and formats company Strix Television has a MIPCOM slate that includes newly commissioned celebreality series 24 Hours, where two celebrities are locked in a house for that amount of time; branded reality format Ad It Up!, which is a competition on producing commercial campaigns and newly developed reality show from Strix Sweden, called The Perfect Sperm. The eight to 10-part series gives a cash prize to the man who has all of the best qualities of a father and thus, has the best semen.

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