Nielsen poll reveals majority of online viewers are keeping pay TV subs

A new Nielsen poll confirms that while some viewers are catching TV shows and movies online, the majority of them are still watching content on their TV sets.

November 15, 2010

A new Nielsen poll confirms that while some viewers are catching TV shows and movies online, the majority of them are still watching content on their TV sets, and a tiny 3% has plans to cancel their cable subscriptions.

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About The Author

Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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