ATF aiming ‘Above and Beyond’ with 11th edition

The Asia Television Forum (ATF) takes place this week with a theme that reflects the rapid growth in the region's broadcast market, and an expected 15% increase in attendance.
December 6, 2010

Organizers of the Asia Television Forum (ATF) say that as the content market enters its second decade, the rapid growth of its broadcast sector is providing the theme for this year’s edition – ‘Above and Beyond.’

This year, ATF, taking place from December 8-10 in Singapore, will boast a record number of pavilions – 13, with four new pavilions from China (with two groups represented), Finland and Japan. Returning pavilions include representatives from France, Italy, South Korea (2 groups), Malaysia, Singapore, Spain and Taiwan.

ATF organizers say this year’s edition will see an increase in sellers at approximately 14%, with the number of buyers up by 18%. All told, this should amount to a 15% increase in total participation for the year.

‘ATF was launched in 2000 to serve as a platform for regional buyers to acquire international content,’ said Yeow Hui Leng, Project Director of Reed Exhibitions, in a statement. ‘However, the tides are fast changing. More Asian sellers have entered the arena to distribute programmes or explore international coproduction, to meet demand for content that’s closer to home.’

Among the companies bringing new non-fiction and factual entertainment content to the market this year are Australian Broadcasting Corporation (Unbelievable), IMC Vision (Yoga for the Inflexible and Yoga Towards a Stress-Free Life), Zee Entertainment Enterprises (The 2010 Zee Cine Awards), Fox Look (Big Family Game Night, Pictureka!) and Zodiak Rights (That’s My Kid, Wedding House, My First Love and Best Singers).

Panels this year will include a 3D information session, an animation Superpitch session in conjunction with the Singapore Toys, Games and Comic Convention (STGCC) and a licensing panel.

For more information, visit the Asia TV Forum website.

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