Public media veteran Jennifer Lawson will join the Corporation for Public Broadcasting in February 2011 as the senior vice president of Television and Digital Video Content. Lawson will work closely with PBS, public television stations and independent production organizations to develop programming and content for national public media audiences.
Pat Harrison, president and CEO of CPB, said in a release, ‘I am confident that CPB will benefit from her leadership and expertise as we continue to nurture and support the development of trusted, quality programming that gives voice to diverse subject matter and diverse talent across multiple media platforms.’
Lawson is the GM of Howard University Television in Washington, D.C. and was recently vice chair of the PBS board of directors. She also headed Magic Box Mediaworks, which coproduced the eight-hour series Africa, in association with Thirteen and National Geographic Television. Lawson also served as EVP of programming and promotion services at PBS from 1989 to 1995.