Red Arrow and Genetic Entertainment form first-look deal

Newly formed U.S. producer Genetic Entertainment has given Red Arrow Entertainment Group first look rights and worldwide distribution, excluding the U.S. in a new deal.

December 17, 2010

Newly formed U.S. prodco Genetic Entertainment has offered Red Arrow Entertainment Group first look rights and worldwide distribution, excluding the U.S., in a new deal. Red Arrow will have first look at Genetic’s development and distribute the L.A.-based company’s output through sales division SevenOne International. Genetic, formed by executive producers David Wyler, Lincoln Hiatt and Curt Northrup, will retain the rights to its shows in the U.S. Some of those titles include reality competition format Home Sweet Hotel, and game shows Beat the Average and Don’t Panic!, which have each already sold into Europe.