Nordic World’s first North American deal

Nordic World has announced its documentary, The Future of Water, has sold to Documentary Channel in the U.S., marking the first deal between Nordic World and a North American broadcaster, and reveals its NATPE slate.
January 19, 2011

Nordic World, the Nordic broadcaster coalition, has announced its documentary, The Future of Water, has sold to Documentary Channel in the U.S. The deal is the first ever between Nordic World and a North American broadcaster.

The Future of Water (pictured), a three-part 50-minute production from Nordwic World,  was originally produced by Norwegian indie Panopticon for TV2 Norway. The documentary series was filmed in 25 countries and aims to show how the management of fresh water supply will determine political and economical development worldwide.

Documentary Channel will broadcast the program in April.

The series has sold into more than 15 countries worldwide, including France 5, NEP in Japan, Al-Jazeera in the Middle East and TV4 in Sweden.

Espen Huseby, CEO of Nordic World said in a release, “We have been working on the U.S. market for some time and we are extremely happy for this breakthrough representing our first U.S. sale, especially with NATPE in our sights.”

Huseby will be at NATPE with a raft of docs, including two from NRK in Norway, Connecting People, an 88-minute doc looking at the life cycle of the mobile telephone and In Thrall To Everest, a 54-minute program looking at the first descent on skis from the world’s highest mountain. Additionally, Nordic World will have Amehn Production’s An Impossible River Journey, a two-part 47-minute doc following a journey to cross the African continent by canoe.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.