Jules Wilson, the woman behind Alexa Chung’s Frock Me and whose credits include BBC Bitesize campaign, What Not To Wear for BBC and MTV’s Pimp My Ride, has joined etv media group as director of programs.
etv media group also announced an additional 72 new hires for etv’s TV production, sales, online and social gaming divisions.
Wilson will oversee content creation across channels for brands and retailers and develop cross-platform TV concepts for broadcasters alongside etv’s digital media department. Previously, she was EP of Spring Studio’s Fashion Film production arm.
Mark Cullen, chief executive officer, etv media group, said in a release, “It is an incredibly exciting time for etv. At a time when steady recovery and cutting back seems to be de rigueur, we are going through a period of enormous growth for our business and are bringing in great talent to work on new client wins.”