TV

“Extreme Makeover” heads to Asia

Endemol has announced the commission of Extreme Makeover: Home Edition by Associated Broadcasting Company in the Philippines, marking the first Asian version of the series.
February 22, 2011

Endemol has announced the commission of Extreme Makeover: Home Edition by Associated Broadcasting Company in the Philippines, marking the first Asian version of the series.

Associated Broadcasting Company has ordered a 12 episode localized series of the format to run on TV5.  The series will run as monthly specials and will be produced in the local language, Tagalog.

Endemol’s CEO of Asian operations Arjen van Mierlo said in a statement, “Extreme Makeover: Home Edition has for many years been one of Endemol’s most successful and talked about shows and we’re bringing it to Asia for the first time with great pride. It is a feel good format on a huge scale and I’ve no doubt audiences here will become immersed in it, just as they have around the world.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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