KEO Digital, the interactive arm of UK-based KEO Films, has licensed its award-winning site Landshare to a pair of Australian entrepreneurs who will bring it online down under.
Landshare Australia, to be overseen by Dan Abbink and Phil Dudman, will follow the UK model of creating an interactive community for those who wish to grow their own fruits and vegetables but who don’t have their own land to do so, and those who would like to share their land for the cause. The original site was an initiative created in conjunction with Channel 4 and Creative Scotland, and promoted on the C4 program River Cottage, produced by KEO Films. In the UK, 55,000 people have signed up to take part, sharing more than 3,000 acres of land.
“We are excited about Landshare going global with the launch of Landshare Australia,” said KEO Digital managing director Nick Underhill in a statement. “The land and food issues in Australia are different to those in the UK but the fundamental benefits of growing your own food through a network of friends remains the same wherever you are in the world.”