London-based media company, ContentFilm plc, has announced a new name, logo, and digital division to better represent its growing multi-platform distribution business.
The newly renamed Content Media Corporation plc (or CMC, or more simply put, Content) has three divisions under its banner: Content Television, Content Film and Content Digital.
Formerly Fireworks International, the television sales division will now be known as Content Television. The sales department handles the library rights of 3,200 hours of TV and 300 hours of digital content.
The newly created standalone Content Digital division licenses new and existing properties to digital media platforms worldwide, including on-demand, broadband and mobile. Content Film handles 800 TV movies, and was previously known as ContentFilm International.
Content CEO John Schmidt remains in place, as the staffing will not change under the rebrand. Greg Phillips will continue to oversee Content Television and Content Digital, and Jamie Carmichael will run Content Film.
“Across our television, film, and digital divisions, our distribution and sales efforts have grown more unified over recent years and, as a result, Content has naturally grown more integrated. This is a welcome development as we find digital properties crossing over to television and film, and film and television producers more eager to use our digital distribution capabilities,” said Schmidt in a statement.