Unscripted

“Celebrity Wife Swap” heads to ABC

The Wife Swap format (pictured) is going Hollywood with U.S. broadcaster ABC's order of Celebrity Wife Swap from Zodiak USA.
May 4, 2011

The Wife Swap format (pictured, U.S. version) is going Hollywood with U.S. broadcaster ABC’s order of Celebrity Wife Swap from Zodiak USA.

The new version of the international format will see celebrities swapping homes, husbands, children and lives in the one-week long challenge.

The identities of the celebrities participating in the Wife Swap are being kept under wraps.

Grant Mansfield, CEO of Zodiak USA, said, “Over the past 10 years, the format has been sold into nearly 80 territories, recently adding another five just this year.  The celebrity episodes have been a big hit in the UK, and we’re confident the U.S. versions will prove to be a popular brand extension on ABC.”

Executive producers will include Mansfield, Natalka Znak, and Claire O’Donohoe for Zodiak USA.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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