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Zaslav to open Discovery U.S. Hispanic upfront

David Zaslav, president and CEO of Discovery Communications, will open the upfront event for Discovery U.S. Hispanic on May 18 in New York, discussing his vision for the growth of the division.
May 6, 2011

David Zaslav, president and CEO of Discovery Communications, will open the upfront event for Discovery U.S. Hispanic on May 18, discussing his vision for the growth of the division.

Discovery U.S. Hispanic, the home to Discovery en Español and Discovery Familia, will be unveiling new series and specials as well as news that in-house production of original current affairs series and specials will be doubled for 2011-2012.

This will mark the first time that Zaslav has participated in Discovery’s U.S. Hispanic upfront.

“To extend Discovery en Español’s leadership position as the #1 non-fiction Hispanic network in the United States powered by the #1 non-fiction media company in the world, this upfront season we will deliver more exclusive content, original productions and compelling current affairs specials. Combined with our deep pipeline of U.S. content, this expansion will provide new solutions, branding options and unsurpassed value to our advertising partners seeking to attract the rapidly-growing Hispanic population segment,” said Zaslav in a statement.

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.

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