DISCOP: Optomen, Cineflix sign pre-market deals

Optomen International and Cineflix International Distribution have both signed major deals for packages of factual content with broadcasters in Central and Eastern Europe, ahead of the 20th annual DISCOP market, which starts in Budapest next week.
June 17, 2011

Optomen International and Cineflix International Distribution have both signed major deals for packages of factual content with broadcasters in Central and Eastern Europe (CEE), ahead of the 20th annual DISCOP market, which starts in Budapest next week.

Optomen International has licensed its first volume deal with Viasat in Slovenia, which has taken the Gordon Ramsay-fronted Ramsay’s Best Restaurant, a One Potato Two Potato production for Channel 4 (C4); series three and four of Kitchen Nightmares USA; both series of Gordon’s Great Escape; and the UK and U.S. versions of the real-time cooking show Cookalong.

PRVA/B92 in Serbia has also signed its first package deal with Optomen, for Ramsay’s Kitchen Nightmares, with the broadcaster licensing both the complete UK & U.S. versions, representing 80 hours.

Meanwhile, Prima TV in the Czech Republic is further investing in the format, signing off the third Kitchen Nightmares format deal after having taken the previous two series.

New to Optomen International’s DISCOP and summer slate is Mary’s Fashion Victims (3 x 60 minutes), an Optomen production for C4 which will air in September of this year; and Superior Interiors with Kelly Hoppen (5 x 60 minutes), which will air on UK terrestrial Channel 5 in the fall.

Elsewhere, Cineflix International Distribution has sold more than 475 hours of factual, factual entertainment and formats into CEE in the first six months of 2011, it said.

More than 225 hours of content has been sold to Russian broadcasters and distributors, including CTC Media’s DTV Television, U7, 1HD-TV, Intra TV, Content Union/Klub 200/Zoopark, Artemedia Group and Russian Report.

Among the factual titles headed for Russia are Huge Moves, Mayday, Weird Or What?, Python Hunters, Pitchin’ In, Extreme Poodles, Birth Stories, Tsunami Search & Rescue and Nuclear Meltdown.

In Ukraine, Direct Sight, the acquisition arm of UA Inter Media Group, has taken a 179-hour package of content, including Human Prey, Austin Stevens Adventures, Zero Hour, Birth Days, Love It Or Lose It and The Last 10 Pounds Boot Camp.

Caroline Schroeter, Cineflix International’s sales manager for CIS, Ukraine, Baltics and the German-speaking territories, said the firm was seeing escalating demand from CEE broadcasters for character-driven reality shows and entertainment-led content

“They also respond to stringent storytelling and prefer shows that are edgy,” she added.

In Estonia, Kanal 2 acquired entertainment formats Conviction Kitchen and Murder She Solved: True Crime, the latter of which pays homage to female law-enforcement officers who hunt down killers.

The net also took Sextuplets Take New York, which focuses on the world of “extreme parenting;” and Urban Legends, which asks the audience to guess which urban legends are fact and which are fiction.

Elsewhere in the run up to DISCOP, Power Corp has unveiled its factual slate, as has indie start-up Can’t Stop.

Power’s slate is led by five-hour series Mandela, which promises an insight into Nelson Mandela’s life. Elsewhere. 90-minute film Diana, Queen of Hearts, narrated by Lord Richard Attenborough, revisits the achievements of Princess Diana; while documentary The Curse of the Nobody People promises “a chilling account” of the trade in human albino body parts.

Innocence Caged looks at child sex slavery in India, and The Jesus Killer investigates the reign of terror of a serial murderer and rapist identified by his Jesus tattoo.

Meanwhile, for indie Can’t StopĀ – which was founded by former Zodiak exec Matthew Porte and is attending DISCOP for the first timeĀ – the key title is Lady Gaga special Gaga by Gaultier, which is produced by Dak Tirak for TF6.

The one-hour title looks at an encounter between Lady Gaga and fashion iconoclast Jean-Paul Gaultier. The firm said the program had already been licensed to Australia, Belgium, Brazil and the U.S., but did not specify broadcasters.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.