Nina Etspüler has joined ProSiebenSat.1 subsidiary Red Arrow Entertainment Group as creative producer, charged with liaising with producers and TV channels about the company’s strategic IP.

Working in the creative operations and business development division, Etspüler will focus on identifying and developing TV formats both from the group’s external and internal creative partners.

She has worked for the ProSiebenSat.1 Group since 1999, originally a producer in the talkshow genre, before switching to the entertainment field in 2002.

Michael Schmidt, Red Arrow’s group director for creative operations and business development, described Etspüler as “an outstanding creative talent,” adding: “I very much look forward to working with Nina in steering the group’s creative processes and developing successful TV formats.”

Red Arrow was launched in January 2010 as an overall holding company for ProSieben’s growing collective of international TV production companies.