London-headquartered distributor Content Media Corporation will exclusively handle the live broadcasts and existing archive footage from the British Association of Mixed Martial Arts (BAMMA) for all platforms in territories outside of the UK.
The mixed martial arts association says it has seen a significant rise in popularity over the last year-and-a-half, with TV viewership for the event BAMMA 4 rising to 835,000 adults, making it the most watched mixed martial arts show on UK television to date.
“With their experience, knowledge and contacts, I have no doubt that we will be broadcasting into over half a billion homes within a year,” said BAMMA head of business development Liam Fisher.
Greg Phillips, president of Content Television, added: “These hugely entertaining events have already proven their appeal with UK audiences giving us a solid starting point from which to build BAMMA into a major worldwide brand.”
BAMMA events are currently broadcast in the UK via NBCUniversal-owned channel Syfy.