The Royal Television Society’s (RTS) bi-annual television forum, the 2011 Cambridge Convention, will be opened by Jeremy Hunt, the UK Secretary of State for Culture Media and Sport, with Discovery Communications president and CEO David Zaslav keynoting.
Taking place at King’s College in London from September 14-16, the convention is entitled ” TV Everywhere: Paths to Growth,” and is being planned by ITV CEO Adam Crozier, who is also the chair of the convention advisory committee.
Crozier said: “In ‘TV Everywhere: Paths to Growth,’ leading UK and international media figures will come together to explore how modern media companies can take advantage of the opportunities presented by the convergence of broadcast and broadband technologies, to grow our businesses and increase investment and employment in the creative industries.”
He added that the convention will tackle key issues, such as measuring audiences across multiple platforms, new strategies for creating and releasing content across platforms and across the globe, and what advertisers and consumers want from all the new services on offer.
In addition to appearances from Hunt and Zaslav, the Cambridge Convention will gather together Channel 4′s chief executive David Abraham, Sky chief executive Jeremy Darroch, BBC director-general Mark Thompson, and Crozier to debate the convention’s main themes.
Other speakers at the event include Dawn Airey, president of CLT-UFA UK TV; Josh Berger, president and MD of Warner Bros Entertainment UK; FremantleMedia CEO Tony Cohen; Sky COO Mike Darcey; Fru Hazlitt, ITV’s MD of commercial and online; and former TalkbackThames CEO Lorraine Heggessey; as well as respective BBC and Channel 4 chairmen Lords Patten and Burns.