Discovery Networks International (DNI) has signed its first 3D deals outside the U.S., establishing partnerships with UK and Japanese platforms for a range of content.
In the UK, DNI has inked agreements with its biggest UK distribution partners BSkyB and Virgin Media, while in Japan it has reached a deal with distribution partner J:COM.
“The uptick of 3D internationally is just around the corner,” said Mark Hollinger, president and CEO of DNI. “Discovery is collaborating with key industry leaders in 3D technology and production to provide high-quality programming that will jump off the screen and captivate viewers around the globe.”
Scheduled to begin sometime in August on BSkyB’s channel and Virgin’s 3D VoD platform, the 3D programming will span key genres including natural history, engineering, extreme sports and crime documentary.
The deal includes several Discovery Networks UK 3D commissions, including 3D Safari by Renegade Production, a 10 x 60-minute series being filmed at Woburn Abbey; and Beautiful Freaks with Nick Baker, an hour-long natural history special being filmed with Tigress Productions in Namibia.
In addition, 3Net – the joint venture of Discovery Communications, Sony Corporation and IMAX Corporation in the U.S. – is providing 3D content for these outlets internationally, the first of which includes High Octane (pictured above), a 10 x 60-minute series about extreme sports produced by Electric Sky productions.
In Japan, J:COM viewers will be able to watch two series – Discovery Channel’s Ghost Lab and Animal Planet’s The Haunted – in 3D on the J:COM on Demand service.