People/Biz

C4′s controller of research and insight departs

Claire Grimmond is stepping down as controller of research and insight at UK terrestrial Channel 4, after 18 years with the broadcaster.
August 22, 2011

Claire Grimmond is stepping down as controller of research and insight at UK terrestrial Channel 4 (C4), after 18 years with the broadcaster.

According to the network, Grimmond will make an announcement about her future plans “in due course” and will remain at C4 until the end of the year.

“Channel 4′s relationship with its audience is unrivalled in UK broadcasting and this is down in part to the huge contribution of Claire Grimmond across the past 18 years,” said C4 CEO David Abraham.

“Over this time she has revolutionized the way we use research and insight to inform creative and business strategy throughout the organization. I would like to personally thank her for her contribution to the creation of the new audience, technologies and insight department and wish her all the very best for the future.”

Grimmond joined C4 as research manager in 1993 and has worked with each CEO and creative leader since. She is also the network’s board director for ratings body BARB, and represents the organization at industry events and forums. C4 has yet to announce a successor for her.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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