Great American Country rebrands, ramps up original series

Under the new tagline "Living Country," the Scripps Networks Interactive cable net has bolstered its original programming with several unscripted debuts.
August 26, 2011

Scripps Networks Interactive’s Great American Country (GAC) is rebranding and ramping up its original programming for the fall, with several new unscripted titles on the way.

Under the new tagline “Living Country,” the U.S. cable net is boasting its biggest slate of original programming to date, and will begin featuring its new look via its branding campaign on September 1.

Among the upcoming series set to debut on the network, Day Jobs will follow country music stars as they return to work for a day in the jobs they had before they hit the big time. Trace Adkins will return to his roots as a roughneck on an oil rig in the Gulf of Mexico, while Neal McCoy will go back to being a women’s shoe salesman for a day and Little Big Town’s Kimberly Schlapman will serve as a waitress during an episode.

The series will have its hour-long sneak preview on September 14, ahead of its October 2 premiere.

Another upcoming series, Tom’s Wild Life, will feature Tom McMillan, best man at the wedding of Blake Shelton and Miranda Lambert, as he welcomes country music stars and their friends to his working ranch in Kansas.

Returning series include Backstory, which will feature country sensations Lady Antebellum this season, and Origins, which will showcase Rodney Atkins in an episode.

“GAC will look a bit different, fresher, on-air, and will remain true to its country music roots,” said network president Ed Hardy. “Scripps Networks Interactive is known as an original content company, and the new original music-based programming on GAC this fall reinforces GAC’s position as the leader in country music entertainment.”

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