ABC orders six episodes of “You Deserve It”

The American version of the Dick de Rijk-created game show, to be produced by Santa Monica-based Kinetic Content, will be hosted by The Bachelor's Chris Harrison.
September 9, 2011

American broadcast network ABC has signed on to air six episodes of the Dick de Rijk format, You Deserve It, with the American version to be hosted by Chris Harrison (The Bachelor, The Bachelorette, Bachleor Pad).

In the game show, contestants play for a deserving yet unaware beneficiary, rather than themselves, who is subsequently let in on the game in an emotional finale. Distributor SevenOne International has sold the show to numerous territories, including Antena 3 in Spain, MBC in the Middle East and SAT.1 in Germany. No airdate for the American version has been announced yet.

The American version of the series is to be produced by Santa Monica-based Kinetic Content. Kinetic CEO Chris Coelen, as well as Kinetic’s Matilda Zoltowski and Jeff Trask will executive produce along with De Rijk. News of the sale of the format to ABC broke earlier this year.

“Getting a network series launched in the U.S. is always a big deal,” said Jan Frouman, group MD of RedArrow Entertainment Group. “Being able to say that Red Arrow’s creative partner, distribution team and local production company made it happen makes this one all the more satisfying. This is another exciting breakthrough for our young group.”

Coelen added that the series “combines addictive game play with an absolutely simple, appealing idea that fits perfectly with the ABC brand.” The prodco has another broadcast network series on the way – Betty White’s Off Their Rockers, for NBC.

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