Nordic World has optioned the Danish designer-fashion format Shopamok to New York-based prodco MY-Tupelo Entertainment, and is also taking seven primetime formats to MIPCOM.
Deals for Shopamok, a “sponsor-friendly” fashion format from Gong Media which aired on Danish network Kanal 4, are now being negotiated with broadcasters across Europe and the Middle East.
The push for the format is part of Nordic World’s new distribution strategy aimed at emerging markets. At MIPCOM, the sales alliance for the Nordic region is looking to create long-term partnerships with distributors from Asia, India, Eastern Europe, Turkey, Africa and South and Latin America.
Jan Salling, Nordic World’s chief operating officer and director of sales, said: “Our recent global success with formats such as Shopamok has confirmed what we have known for some time — that Nordic programming, with its high production values and quirky take on universal themes, works as well in New York as it does in New Delhi. We hope that, by entering into long-term partnerships with local distributors or agents, we can work together to unlock the vast potential of these up-and-coming markets.”
At MIPCOM, Nordic World will be representing seven formats, including two from Denmark – reality series The Pessimists and Koncern Film & TV’s factual format Grandma’s Whorehouse.
Produced by Freeport, The Pessimists’ premise is to take its gloomy contestants and make them happy; while in Grandma’s Whorehouse, which premieres next month on TV2 Denmark, two celebrity grandmothers attempt to answer the question of whether prostitution should be banned or embraced.
The Nordic World slate also includes Dinner Disasters, from Norway’s Monster. The series sees top chefs going into people’s homes to get them to eat healthy, while Monster’s Celebrity Tour Guides will also be represented in Cannes.
Finnish lifestyle format Steal A Style from Moskito; Intervisio Oy’s game show The Wall; and Werne’s virtual children’s game show Blobo, will also launch at MIPCOM through Nordic World.