FME opens up Dubai office

FremantleMedia Enterprises' first Middle Eastern office has set up shop, with Anahita Kheder (pictured), VP Middle East, heading it up.
September 28, 2011

FremantleMedia Enterprises’ first Middle Eastern office has set up shop, with Anahita Kheder (pictured), VP Middle East, heading it up.

The Dubai-based operation will see Kheder reporting to FME’s Mark Newton, EVP licensing, EMEA. She will also work closely with Jamie Lynn, SVP distribution – Southern Europe, Middle East and Africa.

In her role, Kheder will be responsible for offering consolidated content packages to broadcasters in the region and maximizing ancillary rights for FME’s content portfolio, with a focus on formats, kids and family entertainment and non-TV properties.

Kheder has over 11 years of experience working in the Middle East, and has worked with projects such as Paris Hilton’s BFF Dubai.

In a deal brokered by Lynn for FME, Middle Eastern broadcaster MBC Group will launch a local version of FremantleMedia and 19TV’s Idols format later this year. Kheder has already secured cross-media sponsorship deals with major brands for the launch of Arab Idols, by working closely with MBC Group’s commercial arm, Arabian Media Services (AMS).

“This new office will enable us to deliver so much more for our broadcaster clients in the Middle East,” said FME’s EMEA CEO, Mel Alcock.

David Ellender, FME’s global CEO, added, “The Middle East is currently one of the fastest growing markets globally and we’re looking forward to building on our existing relationships there.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.