Cooking up branded entertainment

The Canadian cooking competition series Recipe to Riches, currently airing on Food Network Canada and Global Television, has brought a prodco, a communications agency and a Canadian brand together in partnership. But don't call it product integration.
October 24, 2011

The Canadian cooking competition series Recipe to Riches, currently airing on Food Network Canada and Global Television, has brought a prodco, a communications agency and a Canadian brand together in partnership. But don't call it product integration.

Realscreen

Unlock this article right now

Create an account for FREE to unlock articles and receive Realscreen Daily.

Get access now

Already have an account/getting our newsletter? Sign in here
About The Author

Menu

Search