Digital

MacGillivray Freeman Films, Coca-Cola and WWF embark on polar bear partnership

The "Arctic Home" campaign, geared towards creating awareness for polar bear conservation efforts, will also integrate footage from the production company's upcoming IMAX film, To the Arctic 3D, into TV spots and the campaign website.
October 28, 2011

The "Arctic Home" campaign, geared towards creating awareness for polar bear conservation efforts, will also integrate footage from the production company's upcoming IMAX film, To the Arctic 3D, into TV spots and the campaign website.

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About The Author
Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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