Nordic World options interactive game shows

Endemol, Zig Zag and Signature Productions in the Middle East are among the international producers signing up for The Wall and Blobo, two interactive formats from Finland offered by Nordic World.
November 10, 2011

Nordic World has signed a raft of option deals for two interactive formats from Finland, The Wall and Blobo.

The Wall, an interactive game show from Finnish indie Intervisio Oy, has been optioned by Endemol for France, the Middle East, Brazil and Turkey.

The game show has also been optioned by the UK’s Zig Zag Productions for the U.S. and by Rain/Archie for the UK. Spain’s Mandarina Production and Germany’s Blondheim TV und Film Produktion have also taken the format.

Set in a futuristic studio environment, The Wall is centered around 15 giant touchscreens, which contenstants must play 15 games on. The games are also downloadable on iPads and smartphones for viewers at home.

Blobo, devised by Tuotantotalo Werne Oy and Ball IT, is a 20 x 23-minute game show format where contestants morph into avatars and compete virtually on a large studio touchscreen. The series features new motion-controlled fitness technology called Blobo, which is a soft, squeezable device the size of a squash ball, connected by Bluetooth to a studio computer.

Blobo debuted successfully on Finnish broadcaster Channel 4/Nelonen in spring 2011 and has now been optioned for the Middle East by Signature Production.

“The Finns shine at technology and are wildly — and at times weirdly — creative,” said Jan Salling, chief operating officer and director of sales of Nordic World. “When the two come together, as they do in The Wall and Blobo, the results are truly extraordinary.

“In the case of The Wall, it’s extremely rare for a non-commissioned format to be optioned in eight major territories,” he added. “Part of that is down to the show’s good time-to-market potential, but it’s mostly because it’s a brilliant idea that taps into multiple screens, target groups and revenue streams.”

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Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.