Docs

Grenier, Ford Motors team up for short doc series

Entourage actor Adrian Grenier (pictured) is teaming up with the Ford Motor Company for a collaboration that will produce a short documentary series "profiling leaders in innovation who are shaping new sustainable businesses."
November 15, 2011

Entourage actor Adrian Grenier (pictured) is teaming up with the Ford Motor Company for a collaboration that will produce a short documentary series “profiling leaders in innovation who are shaping new sustainable businesses.”

The Michigan-based car manufacturer will work with SHFT.com, the multimedia platform founded by Grenier and film producer Peter Glatzer, in a bid to inspire people “to make smarter environmental decisions through film, design, art, transportation and culture,” the two parties said.

John Viera, Ford Motor Company’s director of sustainability, added: “Our goal is to provide the vehicles and resources to help people live more sustainable lives.

“We are working with organizations such as SHFT because they share a similar philosophy – looking at the small and large actions that can make a real difference in a creative and authentic way, which is part of Ford’s commitment to allow people to choose which fuel-efficient and green solution works best for them.”

Beyond the short doc series, Ford and SHFT also are looking at possible live-event programming and film festivals to further expand the initiative.

The move sees Grenier venturing further into the non-fiction realm. Last year he launched his directorial debut Teenage Paparazzo, a documentary looking at a 14-year-old Paparazzi photographer; and earlier this year joined a number of actors lending their voices to History series Vietnam in HD.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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