Entourage actor Adrian Grenier (pictured) is teaming up with the Ford Motor Company for a collaboration that will produce a short documentary series “profiling leaders in innovation who are shaping new sustainable businesses.”
The Michigan-based car manufacturer will work with SHFT.com, the multimedia platform founded by Grenier and film producer Peter Glatzer, in a bid to inspire people “to make smarter environmental decisions through film, design, art, transportation and culture,” the two parties said.
John Viera, Ford Motor Company’s director of sustainability, added: “Our goal is to provide the vehicles and resources to help people live more sustainable lives.
“We are working with organizations such as SHFT because they share a similar philosophy – looking at the small and large actions that can make a real difference in a creative and authentic way, which is part of Ford’s commitment to allow people to choose which fuel-efficient and green solution works best for them.”
Beyond the short doc series, Ford and SHFT also are looking at possible live-event programming and film festivals to further expand the initiative.
The move sees Grenier venturing further into the non-fiction realm. Last year he launched his directorial debut Teenage Paparazzo, a documentary looking at a 14-year-old Paparazzi photographer; and earlier this year joined a number of actors lending their voices to History series Vietnam in HD.