A pan-Asian, English-language version of the model competition reality show, Asia’s Next Top Model, will go into production in early 2012 from Hong kong and Singapore-based media company ice-TV.
The primetime series, which has yet to be tied to a broadcaster, will search the Asia region for the “freshest new faces” to compete on the catwalk and be named the top model. The winning prize includes a contract with a top global modeling agency.
The original version of America’s Next Top Model, hosted by model Tyra Banks, is currently airing its 17th cycle on the CW network, while local series of the format are being produced in over 20 markets, including Australia, Brazil, Russia, and Greece.
“Next Top Model is a genuine and proven superbrand amongst the global entertainment formats,” said David Searl, managing director, Asia, ice-TV. “This is a fantastic opportunity to deliver ice-TV’s mantra of world-class branded content to television and online audiences across the Asia region.”