China’s Enlight Media putting focus on formats

China-based indie prodco Enlight Media has been recommissioned by CCTV to produce Clash of the Choirs (pictured), while Liaoning TV has signed it up for a second series of The X Factor.
December 19, 2011

China-based indie prodco Enlight Media has been recommissioned by CCTV to produce Clash of the Choirs, while Liaoning TV has signed it up for a second series of The X Factor.

Enlight is tackling a second series of FremantleMedia’s The X Factor for Liaoning TV, which rated as one of the top three programs in its slot when the first season aired in China, while the first season of Enlight’s version of Clash of the Choirs also rated high. The Shine International format sees celebrities returning to their hometowns to recruit and coach an amateur choir to compete against rival choirs.

Additionally, Italian broadcaster RTI Mediaset has commissioned Enlight to produce a Chinese version of its singing format Io Canto to air on Liaoning TV. The format searches for the next young popstar with a studio audience voting for the performances it likes. It is set to air in China in January.

“These new deals demonstrate our interest in collaborating with companies around the world to adapt and produce high-quality entertainment formats,” said Wang Changtian, president, Enlight Media.

In other news, Enlight recently entered into a long-term consulting mandate with formats consultancy, The Format People, to advise on format acquisitions, adaptation and production, international coproduction and worldwide networking. The consulting deal will also include the creation of an in-house format creation and development team, with a focus on Enlight originating formats for international export.

“The new production deals illustrate Enlight’s commitment to opening up to the West and working with companies worldwide to introduce Western production methods to China, in order to build a professional and trustworthy format business in the country,” said Michel Rodrigue, IP advisor and broker, The Format People. “This receptive attitude and dedication to creating quality programming is unique in China.”

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