“Wife Swap” sells to South Korea, Eastern Europe

Zodiak Media's distribution arm Zodiak Rights has sold the format of Wife Swap (pictured) to broadcasters in Belarus, Ukraine and Slovakia.
March 1, 2012

Zodiak Media’s distribution arm Zodiak Rights has sold the format of Wife Swap (pictured) to broadcasters in Belarus, Ukraine and Slovakia.

ONT in Belarus and Q Channel in South Korea have recommissioned the format for a second series, with ONT ordering nine episodes and Q taking 12 episodes. Nova TV in the Czech Republic and Channel 1+1 in Ukraine picked up series five of Wife Swap. Markiza in Slovakia is in production with series six, while Prima TV in Romania will premiere series 13 in March.

Russian broadcaster Peretz TV has also acquired the Ukrainian version of the format. Wife Swap sees two women from different types of families moving into each others’ homes for two weeks, guided only by an instruction manual left by the wife of the household.

At MIPTV in Cannes, Zodiak Rights will also launch Wife Swap Australia, a 10 x 60-minutes series from Shine Australia, which is cleared worldwide for sale as a finished program.

Jane Millichip, MD of Zodiak Rights’ London office, said: “These recommissions demonstrate that after nine years in the international market, Wife Swap still packs a powerful punch, and continues to entertain and challenge viewers worldwide.”

Zodiak owns all rights to both finished episodes and formats of Wife Swap.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.