Discovery CEEMEA lines up Euro football championship special

Engineering the European Championship, a two-part, 60-minute special slated to air before the UEFA European Football Championship, is the second pan-regional commission for Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA).
March 5, 2012

Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) is embarking upon its second pan-regional commission.

Engineering the European Championship, a two-part, 60-minute special, will air in May 2012 in 105 countries across CEEMEA ahead of the UEFA European Football Championship’s kick-off on June 9. It will also air in countries across Western Europe, including the UK, Benelux and Italy, and in Asia Pacific.

Discovery CEEMEA announced its first pan-regional commission in January, a reality crime show called Ultimate Cops.

Engineering the European Championship documents the work behind getting brand new stadiums in Poland and Ukraine ready for the sports event, as well as the preparations for the opening ceremony. The stadiums are brought to life through aerial shots and 3D animation, and interviews with people involved in the construction and technology behind Euro 2012 are featured.

“The show takes viewers behind-the-scenes of the preparation and technological advances that have gone into ensuring the UEFA European Football Championship 2012, one of the most hotly anticipated sports events of 2012, runs smoothly. We are sure it will be a hit in Poland and Ukraine, but equally the show will be of interest to the billions of football fans who are gearing up for the games all around the world,” said Paul Welling, SVP, head of channels for Discovery Networks CEEMEA.

“What goes on in preparation for the European Championships is an integral part of it,” added  director, Andrzej Slodkowski. “Sometimes people buy tickets just to see a stadium, they want to be part of its unforgettable atmosphere and not just to simply watch the match. A stadium is as much a part of the match as the players are in the team and Engineering the European Championship brings the character of Poland and Ukraine’s participating venues in Euro 2012 to life.”

The special is executive produced by Catherine Ball for Discovery Networks CEEMEA.

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