Discovery Networks International (DNI) has acquired a 20% equity stake in Televista, a French pay-TV company specializing in the female lifestyle market.
Under this agreement, concluded for an undisclosed sum, DNI becomes a strategic partner to Televista and will contribute to the development of its lifestyle channels business. DNI will provide strategic counsel, as well as access to its female lifestyle library of programming.
The equity investment comes after the two parties unveiled a content supply agreement in January. Gaspard de Chavagnac, CEO of Televista, said: “I am very pleased to welcome Discovery Networks International, the largest non-fiction media company in the world, to Televista.
“Discovery will bring both expertise and content we need to accelerate our development especially in free DTT [digital terrestrial television] channels where Discovery is already present in Italy, Spain and Germany.”
Televista filed to apply for a female lifestyle DTT channel, to be called VIA, on January 10. As part of the deal, Discovery will become a key strategic partner for VIA, which is also backed by French investment funds Aplus Finance, Altice and Audacia.
Local French programming made by VIA will also travel to Discovery’s network of female lifestyle channels outside France, such as TLC, reaching international audiences in multiple countries.
Dee Forbes, president and MD of Discovery Networks Western Europe, said: “France is a very important market for us. We have a strong understanding of the female lifestyle market and are looking forward to partnering with Gaspard and his team.
“We have also launched a series of free-to-air channels across Western Europe over the last three years to complement our core pay-TV business.”