TLC cancels “All-American Muslim”

U.S. lifestyle network TLC has cancelled controversial Shed Media US series All-American Muslim (pictured), which gave viewers a look at Muslim families living in Detroit.
March 8, 2012

All-American Muslim (pictured), the Shed Media US series that gave viewers a look at Muslim families living in Detroit, has been cancelled.

A TLC spokeswoman confirmed to realscreen that the network will not be renewing the series, after its first season ran from November to January, citing a steady ratings decline after it started very strong.

All-American Muslim hit the headlines last year when a conservative group called the Florida Family Association put pressure on advertisers to pull their spots from the show, with Lowe’s Home Improvement being among the defectors. Hip-hop magnate and entrepreneur Russell Simmons was among those criticizing Lowe’s move, and in response offered to buy all the show’s vacated advertising slots.

Talking to realscreen in January, TLC’s general manager Amy Winter defended the show, saying: “[All American Muslim] lets people into a  subculture that, as an outsider, you only perceive the differences, and then once you get that inside look, you get to see the differences, but also the really relatable qualities [between] our lives.”

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