TV

Bringing in the alpha boomers

The 55-to-64 demographic is the fastest growing in America, and it's a demographic that was raised on television. Yet it's one that has typically been given short shrift by advertisers and media buyers in the U.S. What are the "alpha boomers" looking for in non-fiction entertainment, and are they going to see more of it in the years ahead?

March 23, 2012

The 55-to-64 demographic is the fastest growing in America, and it's a demographic that was raised on television. Yet it's one that has typically been given short shrift by advertisers and media buyers in the U.S. What are the "alpha boomers" looking for in non-fiction entertainment, and are they going to see more of it in the years ahead?

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TAGS:

Alan Wurtzel, Elliot Jacobson, Moses Znaimer, NBCUniversal, RLTV, Zoomer Media

TAGS:

Alan Wurtzel, Elliot Jacobson, Moses Znaimer, NBCUniversal, RLTV, Zoomer Media

About The Author

Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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