Shine inks “MasterChef” deal with Discovery CEEMEA

Discovery Networks Central and Eastern Europe, Middle East and Africa will premiere the U.S. versions of One Born Every Minute and MasterChef USA (pictured), after agreeing to a content deal with Shine International.
March 29, 2012

Discovery Networks Central and Eastern Europe, Middle East and Africa (CEEMEA) will premiere the U.S. versions of One Born Every Minute and MasterChef USA, as part of a content deal with Shine International.

Shine International, the sales and distribution arm of Shine Group, has sold more than 50 hours of factual and entertainment programming, and will see the pan-regional premieres of One Born Every Minute and MasterChef USA on the TLC network in Poland, Russia and the CIS, the Balkans and Romania.

The deal follows the launch of 200 hours of Shine International programming with Discovery Networks across Latin America, as previously reported.

“Today’s deal, featuring over 50 hours of high-profile programming, is particularly exciting for UK producers, as three of these big new acquisitions – MasterChef, One Born Every Minute and History Cold Case – are all U.S. productions based on UK commissions,” said Lisa Higginson, sales manager for Central and Eastern Europe at Shine International.

UK network Channel 4′s series 24 Hours in A&E will also launch in Central and Eastern Europe. In other Shine news, the distribution company is to bring 400 hours of new programming to MIPTV in Cannes.

The fare includes the worldwide launch of A Chance to Dance, a seven-part series from Nigel and Simon Lythgoe for Ovation USA; Princess Productions’ The Date Machine; and Secret Street Crew.

Other premieres include UK net BBC2’s social experiment title Babies in the Office; Channel 4’s Bear’s Wild Weekends; and new seasons of MasterChef , 24 Hours in A&E and One Born Every Minute.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.