MIPTV 2012: Discovery Enterprises International launches short-form collection

D10 is comprised of one-to-two minute clips culled from Discovery Communications' archive of more than 10,000 hours of premium content, and designed for mobile and online subscribers.
April 1, 2012

Discovery Enterprises International, the program sales and licensing arm of Discovery Communications, is launching a series of shorts featuring archive material culled from more than 10,000 hours of premium content across the company’s networks.

D10 is comprised of one-to-two minute clips from what the company calls “the best top 10 moments” from its portfolio of global brands, including Discovery Channel, TLC, Animal Planet, Science Channel and Investigation Discovery.

Clips such as “World’s Deadliest Sharks,’ ‘Top 10 Wild Survival Techniques” and “Incredible Makeovers” can be tailored for any platform, including mobile, games, terrestrial TV, DVD and publishing.

D10, premiering at MIPTV, is available immediately for digital, mobile and online clients.

“With enough content to develop any type of customizable short, it is only natural to further expand the company’s offering to clients with subscribers across multiple platforms,” said Discovery Enterprises International senior vice president Nicolas Bonard.

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