MIPTV 2012: “Fashion Star” shines brightly for international buyers

Distributor Electus International has sold the fashion competition series, hosted by Elle Macpherson (pictured), into nearly 75 territories worldwide.
April 2, 2012

Electus International has secured distribution for the first season of Fashion Star in nearly 75 countries. The 10-episode fashion competition series, which began airing on NBC in the United States in March, is hosted by super model Elle Macpherson and stars celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos.

Some of the markets covered in the deals include Australia (Network 10), Canada (CTV), French Canada (Mlle, a specialty channel of TVA), Korea (CJ E & M), Brazil (Globosat) and Latin America (Fox International Channels Latin America). Earlier this year, Electus sold the show to Asia’s Diva Universal, which will air it in 20 countries.

The distributor has also sold the format rights to Australia (Network 10), Germany (Tresor TV), France (Shine France) and Turkey (Sera Films).

On Fashion Star, 14 designers compete to win a multi-million dollar contract to launch their lines in Macy’s, H&M and Saks Fifth Avenue. It is produced by Electus, 5×5 Media, Magical Elves and EJD Productions. The format was developed by Electus’ Ben Silverman, 5×5 Media’s Rick Ringbakk, and E.J. Johnston and James Deutch of EJD Productions.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.