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Planet Green to rebrand as Destination America

The network, to be officially launched on May 28, will target adults 25-54 and aims to be "the first network that showcases the essence of American innovation and hard work at its core," says Discovery Communications president and CEO David Zaslav.
April 4, 2012

The network, to be officially launched on May 28, will target adults 25-54 and aims to be "the first network that showcases the essence of American innovation and hard work at its core," says Discovery Communications president and CEO David Zaslav.

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About The Author
Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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