Sundance Institute Artist Services program adds XBox, VUDU

Microsoft XBox, SnagFilms, Sony Entertainment Network's Video Unlimited service and VUDU have signed on to carry films distributed under the Sundance Institute's Artist Services program, which provides filmmakers with opportunities for self-distribution, marketing and financial solutions.
April 13, 2012

Microsoft XBox, SnagFilms, Sony Entertainment Network’s Video Unlimited service and VUDU have signed on to carry films distributed under the Sundance Institute’s Artist Services program (SIAS), which provides filmmakers with opportunities for self-distribution, marketing and financial solutions.

The four new platforms join existing video-on-demand partners iTunes, Amazon Instant Video, Hulu, Netflix, SundanceNOW and YouTube, and will begin offering SIAS titles this summer.

“The more options we’re able to offer our filmmakers, the better able they are to customize their self-distribution programs and work towards individual goals for their films,” said Keri Putnam, executive director of Sundance Institute.

Since the program launched in January 2011, more than US$1.8 million has been raised for Institute artists via Kickstarter, and 13 films are now accessible to the public on a number of platforms. New Video is the exclusive aggregation partner for distribution across all portals participating in the Artist Services program.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.