Upfronts 2012: Style increases original programming 25%

U.S. net Style is increasing its original programming by 25%, unveiling five new original series, six series in development and two returning series at its Upfront presentation in New York.
April 18, 2012

U.S. net Style is increasing its original programming by 25%, unveiling five new original series, six series in development and two returning series at its Upfront presentation in New York.

Chief among the new series is Magical Elves’ Betsey + Lulu. Exec produced by Jane Lipsitz and Dan Cutforth, the docu-series explores the lives of fashion icon Betsey Johnson and her daughter Lulu as the latter transitions into her role as a single mother, hoping to break away from her mother’s fashion empire and follow her dream of starting her own fashion line.

Elsewhere, Ish Entertainment’s Empire Girls: Julissa & Adrienne is an hour long docu-series premiering June 3 at 9 p.m. EST. It follows Adrienne Bailon (Cheetah Girls) and Julissa Bermudez (106 & Park), two Latina best friends and starlets in New York City, as they “strive to conquer the cutthroat world of show business and find love and happiness.” Michael Hirschorn, Charles Suitt and Keira Brings serve as exec producers.

From Endemol USA comes Chicagolicious, a spin-off of Style’s hit series Jerseylicious from that show’s creator and executive producers. The program will take viewers to the Windy City to follow AJ Johnson, who owns AJ’s salon in Chicago. The show premieres on June 11 at 9 p.m. EST and is exec produced by Alex Duda and Blake Levin.

Meanwhile, from Gay Rosenthal Productions comes Party Fabulous Vegas. The show follows event planner Tory Cooper and socialite Joan Hammer, the co-owners of Priceless Affairs – a Las Vegas event company that throws high-end, over-the-top parties. Gay Rosenthal serves as exec producer.

Among the projects in development is The Cat Deeley Celebrity Project (working title), which is being produced by A. Smith Productions. The hour-long series will aim to follow the titular TV personality and fashion diva into the homes and lifestyles of some of today’s hottest celebrities. Arthur Smith, Kent Weed, Frank Sinton and Deeley will serve as exec producers.

House of Fab (w/t), meanwhile, is being produced by Left/Right in partnership with Justfab.com, an online shoe/fashion service that features Kimora Lee Simmons at the helm as president and creative director. The docu-series promises to follow “the eclectic and diverse cast of characters behind this fashion forward dot com,” and is exec produced by Ken Druckerman, Banks Tarver and Simmons.

Of the other development titles, Built (w/t) is an Endemol show following a Manhattan home service staffed exclusively by high-fashion male models who are also skilled handymen; while Celebrity Closet Confidential is a FremantleMedia show in which stylist Mary Alice Haney looks inside the closets of celebrities.

Meanwhile, Absolutely MARvelous (working title) comes from My Tupelo Entertainment and follows Mar Romero, owner and founder of TEAM, a high-end hair and makeup styling company based in Santa Barbara, California; while Pop Style (working title) promises to be a topical weekly series breaking down “all things you need to know about looking good and living stylishly.”

Finally, the network confirmed that Tia & Tamera and Glam Fairy will both be returning.

“Our upcoming slate builds on Style’s commitment to develop compelling programming that showcases fascinating personalities with an insatiable appetite for stylish living,” said Sarah Weidman, Style Media’s senior VP of original programming and development.

“Whether it’s working in the high-end fashion industry, delving into celebrity lifestyle, or designing a new home, each show portrays exciting new characters and offers an entertaining glimpse into a world that will resonate with our audience.”

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