Discovery Communications to acquire Revision3

The deal confirms rumors emerging earlier this week of talks between the non-fiction media company and the San Francisco-based digital video content firm.
May 3, 2012

Discovery Communications and San Francisco-based Revision3 have agreed on a partnership that will see the global non-fiction media company acquire the digital video content firm.

The deal confirms rumors emerging earlier this week from tech circles of talks between Discovery and Revision3.

“With Revision3′s industry-leading management team and roster of great talent, we look forward to cultivating more original content and fresh personalities that resonate with passionate communities online and across all platforms, while enhancing our innovative marketing solutions for advertising partners,” said JB Perrette, chief digital officer for Discovery Communications.

Revision3 boasts more than 23 million monthly unique viewers across 27 digital channels. Discovery says Revision3′s content “aligns with many of Discovery’s top linear program genres, such as tech, cooking and popular science.” Popular programs available via Revision3 include Tekzilla, Lifehacker and Epic Meal Time.

The digital video company is headed by CEO Jim Louderback, who will continue to lead the company with his team under the post-acquisition structure.

“We’re huge fans of Discovery’s networks, and couldn’t imagine a more appropriate company to team up with to develop the future of original web-based video,” said Louderback of the deal.

The acquisition is subject to customary closing conditions, with both parties expecting the closing to occur on or before June 1.

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