Fox to put its “spin” on the dating show with “The Choice”

The particular spin for the upcoming series, to be hosted by Cat Deeley (pictured) and produced by A. Smith & Co. Productions, will come in the form of spinning chairs and "blind rounds", much like NBC's The Voice.
May 3, 2012

U.S. broadcast network Fox has unveiled plans for a series that aims to “take the dating game show for a spin.”

The Choice, hosted by Cat Deeley (Fox’s So You Think You Can Dance) and premiering on June 7, will bring four of “the world’s most eligible celebrities” (yet to be announced) before a live audience, sitting in rotating chairs as part of an initial “blind round” in which the bachelors will only be able to hear their potential dates’ voices – conventions similar to those of the globe-trotting format The Voice.

If the celebs like what they hear, they’ll pull their “love handles” in order to swing around and see the contestants face-to-face. If more than one bachelor pulls the handle for a particular contestant, a competition ensues leading to other rounds.

There will also be an episode featuring “some of the world’s most famous bachelorettes” in the hot seats, according to the network.

“We wanted to put a new spin on the dating game show that gives celebrities The Choice of a lifetime and the chance to prove you really shouldn’t judge a book by its cover,” said Mike Darnell, president of alternative entertainment for Fox Broadcasting Company.

The series will be produced by A. Smith & Co, Productions (Hell’s Kitchen, Kitchen Nightmares) with Arthur Smith, Kent Weed and Scott St. John exec producing.


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Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.