Building on a previous output deal covering drama, comedy and entertainment, digital channel operator UKTV and UK pubcaster Channel 4 (C4) have agreed upon a new deal that will see 350 hours of C4 factual and lifestyle programming air across UKTV’s brands.
The deal will see numerous top C4 series from 16 UK indies make their way to the relevant UKTV channels including lifestyle brands Really, Home, and Good Food, and factual channel Yesterday, beginning in the third quarter of this year. Embarrassing Bodies and One Born Every Minute (pictured), for example, are slated for Really, while A Place in the Sun, Home and Away and 4 In a Bed will air on Home. Jamie Oliver’s 30 Minute Meals and Hugh Fearnley-Whittingstall’s River Cottage will appear on Good Food, and Time Team will be featured on Yesterday.
“UKTV’s content deals with the BBC, Channel 4 and now with investment in its own award-winning commissions, continues to strengthen its channel brands and ensure they are the most sought after destinations on the digital broadcasting landscape,” said UKTV CEO Darren Childs regarding the deal.
“I’m delighted that Channel 4 has agreed [upon] this deal with UKTV, which is a great example of how we are working closely with our independent production partners to maximize the value of their UK secondary rights,” added C4 chief operating officer Anne Bulford.
Previously, Discovery had been Channel 4′s secondary rights partner for airing its factual and lifestyle content.
The deal was brokered by Alison Sainsbury-Stack, Channel 4′s manager of UK broadcast sales; UKTV’s director of programming acquisitions, Catherine Mackin, and UKTV acquisitions executive, Nicki McDermott.