BBC Worldwide to launch channel in Brazil

Brazilian viewers will be able to watch BBC HD shows such as Top Gear and Planet Earth Live through NET Serviços' Top HD package as of May 28.
May 22, 2012

BBC Worldwide will launch its first channel in Brazil on May 28.

Viewers in the country will be able to watch BBC HD through Latin American telecom giant NET Serviços’ Top HD package. The deal also includes a branded VoD service that will provide content from BBC Entertainment and the preschool channel CBeebies.

Programming will include the eighth season of Top Gear; ‘London Calling,’ a season celebrating music, fashion, art and culture in London in the lead up to the 2012 Olympic Games; coverage of the Queen’s Diamond Jubilee celebrations; and the natural history special Planet Earth Live.

Shows will air in English with Portuguese subtitles, with a few titles dubbed into Portuguese.

“This deal will also facilitate our offering of new content for NOW, NET’s exclusive, on-demand service, that allows viewers to choose the content they wish to view when they want it,” said Fernando Magalhães, programming director for NET Serviços.

The NOW platform line-up will include BBC Entertainment and CBeebies series such as the American version of The Voice and Got To Dance UK, and kids titles such as Finley the Fire Engine and Waybuloo.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.