People/Biz

Pulse opens U.S. offices

Pulse Films (Shut Up and Play the Hits) is expanding into the U.S., opening offices in New York and LA, and setting up a joint venture with American prodco Caviar Content, which will support the UK indie by sharing production know-how and back-office systems.
May 22, 2012

Pulse Films (Shut Up and Play the Hits) is expanding into the U.S., opening offices in New York and LA, and setting up a joint venture with American prodco Caviar Content, which will support the UK indie by sharing production know-how and back-office systems.

As part of the launch, Pulse has appointed Cedric Gairard as MD of Pulse Films USA. ¬†Gairard recently joined Pulse from Nexus Productions, where he launched and managed the Interactive Arts division, and will be responsible for overseeing the indie’s operations from New York.

Pulse USA will aim to reproduce its model of being a ‘one-stop-shop’ for talent management and the development, production and distribution of original and branded content.

The indie’s CEO Thomas Benski said: “We expanded Pulse within the U.S. due to demand from clients and we felt our directors, our creative approach to production, and branded content expertise would really thrive in this market.

“We have been working with U.S.-based clients for some time and opening an office was the next natural move.”

In the UK, Pulse is best known for its music documentaries, which include Blur: No Distance Left to Run, Libertines: There are No Innocent Bystanders, and Shut Up and Play the Hits, the latter being an LCD Soundsystem film which played at Sundance, SXSW and Hot Docs earlier this year.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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