The sold-out 2012 Realscreen West conference has kicked off at the Fairmont Miramar Hotel in Santa Monica, with sessions on producer partnerships, rights ownership and network notes on the schedule for the event’s first day, along with an opening conversation with filmmaker Morgan Spurlock.
In the opening Super-Size Your Show session, Spurlock (Super Size Me, Mansome) will be in conversation with Yahoo!’s VP and head of originals and video Erin McPherson, FremantleMedia Enterprises’ senior VP of acquisitions and development Jeff Tahler, and realscreen editor Barry Walsh to discuss a variety of topics including working across multiple platforms.
The opener is followed by a Hooking Up session, in which execs from Oxygen, Gurney Productions, WME, Studio Lambert USA, One Three Media and Puddle Monkey Productions will discuss the potential benefits and pitfalls of new producers aligning themselves with seasoned veterans in order to get their shows on air.
In the afternoon, This Note’s For You will see leading players from Spike TV, ABC Entertainment, Leftfield Pictures, LMNO Productions, RelativityReal and 44 Blue Productions examine the ever contentious area of network notes, discussing the distinction between good and bad feedback from networks during the program-making process.
Rights management will also come under the microscope, with Nicole Page chairing a session entitled Sharing the Wealth. A panel – including execs from DRG, Kinetic Content, ICM, National Geographic Channels U.S. and CABLEready – will look at strategies content creators can adopt to more meaningfully exploit the rights for their programs.
The final session of the day, Playing the Field, sees a panel of execs from A&E Network, Original Productions, 495 Productions and A Smith & Co discussing how to tailor a pitch to appeal to a number of different buyers. The session is chaired by Nat Geo Channels U.S. CEO David Lyle.
In addition to the panel sessions, Realscreen West will also host Luncheon Roundtables and Speed Pitching sessions with buyers from a range of U.S. networks; and Agent One-on-Ones with leading representatives from WME, CAA, ICM Partners, UTA, Peleton Entertainment and Gersh Agency.
Finally, day one closes out with the annual Factual Entertainment Awards, hosted by Lance Bass. As previously announced, Thom Beers and Kim Kardashian will be inducted into the Hall of Fame – stay tuned to realscreen.com for the full list of winners.
The Twitter hashtag for the event is #RSWest12