People/Biz

Idea Factory names Deana Delshad as development VP

The veteran producer previously developed and executive produced the long-running Style Network series How Do I Look? and Rank & Women of... for E! Entertainment Network.
May 31, 2012

California-based prodco The Idea Factory has hired Deana Delshad to be its VP of development.

A veteran showrunner and producer, she previously developed and executive produced the long-running Style Network series How Do I Look? as well as Style’s Modern Girl’s Guide To Life and Rank & Women of… for E! Entertainment Network. She has also worked at ABC Network, Telepictures, A. Smith & Co. and Dick Clark Productions.

The Idea Factory has also promoted Andrew McCormick to manager of development.┬áThe indie has produced series such as Bound for Glory, God or the Girl, Big Medicine, Half Pint Brawlers, The Other Side, Karaoke Mom’s, Looking for Love and Trade Off.

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.

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