Cineflix Media has hired Screaming Flea Productions long-serving VP of development Jodi Flynn (pictured) to be its LA-based exec VP of programming, in a bid to expand its U.S. presence.

Flynn will join Canadian-headquartered Cineflix on July 31, having served at Screaming Flea – where she worked on series including Hoarders – for 14 years.

The role will see her generating content for new and returning reality series for major cable networks, working alongside Lisa Levenson and Charles Tremayne in the U.S., and Joe Houlihan in Canada.  She reports to Cineflix Productions CEO Simon Lloyd, and will relocate from Seattle to Los Angeles for the job.

Talking to realscreen, Flynn said she hoped to use her contacts and relationships at several U.S. networks, such as “Discovery, Lifetime and Animal Planet,” to expand the company’s portfolio in the States. “I’ll be trying to make some headway in areas that they don’t currently have programming, but where I think they can grow.

“The goal is to work alongside the other executive VPs – I’ll be managing my own programming and development slate once I get in. There’s a huge opportunity in the U.S. market right now, with more than 50 cable and broadcast networks – there’s a need for a lot of programming.”

Flynn also paid tribute to her co-workers at Screaming Flea. “They’re a wonderful company and they’ve given me great opportunities,” she said.

In a statement, Lloyd added of Flynn: “She will be a key member of our senior creative team as we continue to expand our production slate on both the East and West coasts, while maintaining the high quality of our output.”

The news comes after Cineflix opened an office in Los Angeles last October, helmed by Levenson, who at the time was best known for exec producing The Bachelor and The Bachelorette.

It also comes after Canadian pubcaster the CBC announced earlier this month that it would be re-hiring Cineflix Studios exec VP Sally Catto to be its executive director for commissioned and scripted programming; a role in which she will overseeing documentary titles.