Ross Greenberg joins Hoff Productions

The former director of development at 10x10 Entertainment takes on the same role at Hoff Productions, where he'll work out of its LA office.
June 14, 2012

Ross Greenberg, former director of development at Los Angeles-based 10×10 Entertainment, is moving to Hoff Productions in the same capacity, as the San Francisco-headquartered prodco behind Animal Planet’s Man-Eating Super Croc and National Geographic Channel’s Hooked: Monster Fish beefs up its development team.

Greenberg, who has also worked in development for Shed Media U.S. and World of Wonder, will be working out of the company’s LA office.

Hoff Productions has also appointed Alex Hoff, previously an associate producer for the company, as development producer. He will continue to work out of the company’s office in Washington, DC.

Both men will work with Hoff Productions’ SVP for development and programming Melanie Chilek.

“This structure reflects our strategic shift to expand beyond the San Francisco base and be close to our clients.” said Michael Hoff, president and executive producer at Hoff Productions.


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Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.