ITV Studios America inks overall deal with One Louder Productions

The American prodco, founded by MTV veteran Bob Kusbit (pictured), is behind such series as Made and the upcoming hidden camera game show Totally Clueless, both for the youth-skewing U.S. cable net.
July 10, 2012

ITV Studios America has entered into an overall deal with One Louder Productions, a U.S. prodco founded by MTV veteran Bob Kusbit (pictured).

The former senior VP of production for the American cable net and co-creator of its Total Request Live with Carson Daly founded One Louder in 2002, and is currently president, CEO and executive producer for the prodco.

With an overall deal with MTV Networks, One Louder created and produced assorted specials, series and events, including the reality series Made. MTV will air the upcoming hidden camera series Totally Clueless from One Louder in the fall.

In 2007, Kusbit joined CMT as head of development while still running the prodco. While there, he oversaw various CMT unscripted series including celeb-reality show Gone Country and My Big Redneck Wedding.

“Bob is a prolific, versatile producer and executive who understands what works, and what people watch,” said Paul Buccieri, MD of ITV Studios International and president and CEO of ITV Studios America. “His experience, extensive industry contacts and his company’s project base and team, makes One Louder Productions and Bob ideal partners at ITV Studios as we continually grow our worldwide presence.”


About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.